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For charities & mission-led organisations

Your next appeal could raise 10x what you spend on ads.

That's not a projection — it's the return we've delivered on Facebook ads for a major UK charity, every year since 2021. On Google ads, it's been over 20x. As a dedicated charity ad agency, we run Meta, Google and Google Ad Grant campaigns built specifically for donor behaviour, not e-commerce.

  • One Ramadan campaign raised around £1 million in 30 days
  • Five years with the same client — results that repeat, not one lucky campaign
  • Meta, Google, email and social handled end to end

Get a free 15-minute campaign review

We'll look at your current ads and tell you where the money's leaking. No deck, no pitch.

Usually a reply within one working day. We never share your details.

10x+Return on Facebook ad spend
20x+Return on Google ad spend
£1MRaised in a single 30-day campaign
5 yrsContinuous results, same client
Sound familiar?

Most charity ad budgets are working far below what they could.

Spend goes up, donations don't

You increase the budget for a big appeal and the return per pound quietly falls. Scaling shouldn't cost you efficiency — done properly, it doesn't.

Your agency treats donors like shoppers

Giving isn't buying. Agencies that cut their teeth on e-commerce apply the same playbook to appeals, and it lands flat with the people you're trying to reach.

The big appeal season passes half-used

Ramadan, Christmas, emergency appeals — these are won on timing. Budget spread evenly across a month leaves most of the opportunity on the table.

What we've delivered

Five years of results, itemised.

Real figures from a live client account — not projections or best-case scenarios.

Facebook Ads — average return
10x+
Google Ads — average return
20x+
Peak single campaign (30 days)
~£1,000,000
Channels run end to end
Meta · Google · Email · Social
Client relationship
Since 2021

Figures reflect performance for a long-standing charity client. Identity kept confidential at their request.

Straight from the ad accounts

See it for yourself.

Exhibit AFacebook Ads
Facebook Ads campaign performance dashboard showing return on ad spend
Meta Ads — Reach. Engage. Convert.
Exhibit BFacebook Ads
Meta Ads — More Reach, More Results.
Meta Ads — More Reach, More Results.
Exhibit CGoogle Ads
Google Ads campaign performance report
Google Ads — Get Found. Get Clicks.
Exhibit DGoogle Ads
Charity Ads conversion value over time
Charity Ads — Reach. Click. Convert.
How it works

Three steps, starting with a free review.

Step one

Free 15-minute review

Send us access or a screenshot of your current ad performance. We'll tell you plainly what's working and what's wasting money — whether or not you hire us.

Step two

A plan for your next appeal

If it looks like a fit, we map out the campaign: budget shape, timing, creative angles, and the return we think is realistic for your cause.

Step three

We run it, you watch it work

We handle setup, creative, daily optimisation and reporting. You get clear numbers on what every pound brought in — no jargon, no vanity metrics.

Before you ask

Straight answers.

Why won't you name the charity?
They've asked us to keep it confidential, and we respect that — the same way we'd protect your figures. We're happy to walk through the actual account data live on a call so you can see it's real.
We're a small charity. Is there a minimum spend?
No hard minimum, but paid ads need enough budget to gather data before they optimise. If your budget is too small to work with yet, we'll tell you on the review call rather than take you on.
Do you only work with charities?
Charities are where we've gone deepest, but the same approach works for social enterprises, education, healthcare and other mission-led organisations. If you're unsure, ask us on the call.
Can you really repeat a 10x return for us?
Honestly — no one can promise a specific number, and be wary of anyone who does. Results depend on your cause, audience, and existing supporter base. What we can tell you after a review is whether the fundamentals are there.
We already have an agency. Is this worth our time?
The review is free and takes 15 minutes. Plenty of people use it as a second opinion on their current setup and stay where they are. That's a fine outcome.

Find out what your ad budget should be bringing in.

A free 15-minute review of your current campaigns. No deck, no pressure, no obligation.

Or email us directly at hello@aidvante.com

Managing paid ads for a major UK charity since 2021